Thoughtfully sourced.

The people and resources behind this website’s visual materials.

Product photography

Generic product photographs are from Unsplash, under its commercial-use license. They illustrate example commerce journeys and do not depict Optimato customers or imply a product-brand endorsement.

Backpack photograph
Fragrance photograph
Skincare photograph
Shoes photograph

Type & icons

Erode by Indian Type Foundry / Fontshare, used for display typography. DM Sans is used for body typography under the SIL Open Font License. Both are self-hosted. Interface icons are from Lucide. The Optimato tomato identity is a vector development of the owner-selected Good growth concept. The wordmark uses outlined DM Sans Bold with a custom single-storey a.

Design workflow

Built with Next.js and TypeScript. Art direction and critique informed by Leonxlnx’s Taste Skill, with the existing Optimato brand and product documentation as the source of product truth.