Marketing automation for Shopify
Stay thoughtfully in touch.
Start from 16 flow templates for Shopify customer journeys, then review and enable the ones your store needs.
- Cover welcome, recovery, order updates, replenishment and win-back.
- Edit steps and conditions in a guided flow editor.
- Keep published versions fixed for customers already in a flow.
- Stop sequences on purchase, opt-out or relevant support conditions.
Before you launch
Flows start switched off. This is a guided editor, not a freehand visual canvas. Provider setup and approved messaging are required.
Optimato is preparing for early access. Public installation is not available yet.
Read the launch statusHow do Shopify marketing automations start?
Choose a relevant customer journey from the 16 starting templates, then review its steps, conditions, audience and timing in the guided editor. Flows start switched off. The editor guides configuration; it is not a freehand visual canvas, and enabling a flow still requires the relevant provider setup and approved messaging.
What stops a customer from receiving the next automation message?
A purchase, withdrawal of permission or relevant support condition can stop a sequence. Each billable send also has to pass its eligibility and budget checks. Published versions remain fixed for customers already in a flow, so editing the next version does not silently change their current journey.
Explore the rest
WhatsApp marketing · Abandoned cart recovery · AI customer support · Shared inbox · Revenue analytics